The General Ideas Of Social Media Affiliate Marketing

Basically, for Affiliate Marketing, there are only few methods for driving traffic: SEO, Social Media, and Media Buying. The following is a brief description of the characteristics of these kinds of traffic, then we will focus on the general ideas of social media marketing methods. We will also explain the actual scenarios with specific examples in the following articles.

1.What is the difference between SEO, Media Buying and Social Media Marketing?

SEO (Search Engine Optimization), that is, traffic comes from search engines, such as: Google, Bing, Baidu, etc. SEO means that traffic is obtained through keyword rankings, so traffic quality from SEO is the highest.

Why? Due to the characteristics of keyword searching. Users who usually search for a certain keyword are interested in the products associated with the keyword.

For example, people who search for the keyword “Android mobile phone” are interested in Android mobile phones or have possibilities to buy Android mobile phones.

Therefore, the Conversion Rate of SEO is very high. But you need choose keywords, post related articles, build links, it takes a lot of time.

Media Buying, is a way to get huge traffic quickly. Through various traffic trading platforms, you can directly purchase traffic to your website. Usually you can purchase views, or clicks, you need calculate the revenue generated by these traffic, and then subtract the cost of the traffic, which is the final profit.

Media Buying can bring a lot of traffic quickly, but it needs a lot of testing. For example, the quality of the traffic trading platform, the design of Landing Page, the Conversion Rate analysis of all kinds of devices and operating systems, etc. It may cost a lot of money. For non-professional users, it is very likely to lose money.

Finally, let us talk about Social Media Marketing.

Currently, the common social media platforms include: Facebook, Twitter, Instagram, YouTube, etc. The feature of traffic from social media is that it can quickly obtain a large amount of traffic, but the traffic is rather messy, which means, it is not targeted. Most people access social media without any specific purpose, they just browse casually.

The Conversion Rate of Social Media is low, so we must be concerned about how to obtain targeted traffic in specific GEO to improve the Conversion Rate.

2. What factors do you consider in Social Media Marketing?

Firstly, here are several concepts need to be clarified. Common actions of social media account are classified into five categories: Follow, UnFollow, Reblog/Retweet, Blog/Tweet, and Like/Favorite.

Follower means fans, that is, if someone follows you, the content you have sent can be seen by him/her. Following means concern, that is, if you follow someone, you can see what he/she have sent.

Secondly, for affiliate marketing, the most valuable thing is the number of your followers. Why? Because only your followers can see the advertisements you sent. If your follower Reblog/Retweet them, follower’s followers can see them again. Just like the spread of viruses, the speed of broadcast is extremely fast, which is the charm of social media.

How can you increase the number of your followers? The answer is to attract the attention of other people. For example, if you follow someone, or you Reblog/Retweet post for someone, he/she may follow you. If you follow 100 accounts and Reblog 200 posts every day, you may get 10% of the followers among them, (100+200)*10%=30. Of course, all the numbers are hypothetical, but the principle is like this.

According to this method, the next step is to “raise the number”. Suppose you have 1000 accounts. Each account gets 50 followers per day. One year, regardless of repeated followers, there may be 1000*50*365= 18250000 followers, what a huge number! If you send one advertisement per day per account at this time, how much traffic can you get! So, as mentioned above, this is a number game.

Finally, do you think this is the end? Not at all. We need to solve an important problem, how to get target traffic in a specific niche, how to find real users, not “Zombies”.

For example, if you want to do some marketing in the fashion niche, such as bags, then you should find out all the keywords related to the keyword “bag”, such as: Handbags, Wallets, or the brand of a bag, such as Gucci, Isabelle, Michael Kors, etc.

Then search for these keywords on the social media platform to see who is talking about the words, these users might be interested in the “bag” niche, find out & follow them.

Another way is to find out the “big account” in a specific niche, such as the “big account” in the fashion niche – Victoria’s Secret, then don’t follow this account, because the “big account” does not follow you back definitely, find the followers of “big account”, these people are all interested in fashion, follow them.

Of course, the above content only provides the general ideas of social media affiliate marketing. There are many details you should think about. For example, how to automate Follow/Retweet/Tweet, how to choose proxy servers, how to prevent the ban, etc. Please look forward to the following articles of MakeMoneyFastGuide.